Points

Local Newspaper
Advertising

ISVA
Video Advertising

Appearance

Black and White
(Color Extra)

Full Color - Standard

Animation

Static

Full Motion Video Available In All Advertising
No Additional Cost

Flexibility

Once Run There Are No Changes Possible

Mid-Run Changes Available

Pricing

Business Card Ad (B&W)
$48/run

Full Page (Color) 
Over $1000/run

Full Screen 10 sec.
Budget Ad < $35/wk.

Full Screen
30 second Ad < $190/wk.

Points

Radio
Advertising

ISVA
Video Advertising

Appearance

None
(Left up to Imagination)

Full Color - Standard

Target Audience

Broadcast to General Audiences – Hitting Target Market is Questionable

Targeting Specific
Demographics Audiences Easy With Location Specific Advertising

Flexibility

Mid-Run Changes Available
(Ad must be Re-recorded)

Mid-Run Changes Available
(Minimal Cost for Simple Edits)

Pricing

Discount Packages Tend to Require You to Advertise at Off Peak Times
Cost  --  $5 - $10 per Ad
(Local Stations
Time of Day Dependent)

All Ad Run a Minimum of
6 Times Per Hour
Discounts Independent
of Time of Day

Cost -- Pennies Per Ad

Points

Television
Advertising

ISVA
Video Advertising

Appearance

Full Color - Standard

Full Color - Standard

Target Audience

Demographic Targeting Available by Program Type Audience Contact Questionable

Targeting Specific
Demographics Audiences Easy With Location Specific Advertising

Flexibility

Mid-Run Changes Available
(Ad must be Reproduced

Mid-Run Changes Available

Pricing

Local Cable
Requires advertising in towns
that are not pertinent to you.
Cost - $8 - $30 Per Ad

All Ads Run a Minimum of
6 Times Per Hour
Discounts Independent
of Time of Day
Cost -- Pennies Per Ad