HomeWhy It WorksComparisonQualityTestimonialsLocationsAdvertisersJob OpeningsContact Us Why it Works Have you ever found yourself in a checkout line reading the cover of a tabloid or the label on a package? Then you ask yourself, WHY AM I READING THIS ? The answer is, your brain is always looking for information and when you have down time, like you do when you are waiting in a checkout line, your brain starts searching for information. And this is why ISVA's Video Advertising works. Advertising to people when they are waiting, a period of time when they are naturally receptive to information and need minimal prompting to view the advertising, is the foundation of ISVA's video advertising service. One of the biggest challenges of traditional advertising, be it newspaper, radio, television or others, is the interrupt factor. That is, you have to get someone to either stop what they were doing or stop them from changing the channel and get them to listen to or look at your ad. That factor goes away with ISVA's video advertising because people are actually seeking out information when they are around our displays. They want to look at our ads, because it is the most interesting thing around them. Copyright 2007. All Rights Reserved.